Finance in Motion’s growth is closely tied to GreenMax’s innovative spirit and deep market expertise. A prime example is the pivotal market study and investment strategy GreenMax developed over a decade ago for a Southeast European energy efficiency and renewable energy fund. This groundbreaking work laid the foundation for the €1 billion Green for Growth Fund, for which Finance in Motion was fortunate to secure the asset advisory mandate during our early stages.

It’s rare to find such a comprehensive and forward-looking market analysis that remains relevant years later. GreenMax’s exceptional capabilities are evident in this work. We admire GreenMax’s founder and CEO, Cliff Aron, and the team’s dedication to pushing the boundaries of bankable investments.

GreenMax’s evolution into an asset manager is a natural progression, allowing them to directly create value for markets, investees, and investors. We wholeheartedly congratulate them on 30 years of excellence and wish them continued success.

The Green for Growth Fund is the first specialized fund to advance energy efficiency (EE) and renewable energy (RE) in Southeast Europe. Initiated by the European Investment Bank and KfW Development Bank, GGF is an innovative public-private partnership established to reduce energy consumption and CO2 emissions. The European Union has pledged also grants as shares in the Fund to cover the first loss. GGF provides refinancing to Financial Institutions to enhance their participation in the EE and RE sectors and also makes direct investments.