Client:

International Finance Corporation

Country:

Somalia

Year:

2013

Description:

In 2013, GreenMax was retained by the World Bank to undertake market research to help formulate a strategy for the implementation of the Lighting Africa program in Tanzania. The study focused on off-grid lighting trends among rural and peri-urban populations, and the supply chain stakeholders who meet these demands. 

The assignment included desk research to collect and compare market and demographic data; focus groups to survey targeted energy consumers; and in-person stakeholder interviews with policymakers, civil societies, and with actors in the lighting product delivery chain.